摘要
中小企业是推动我国经济发展的重要力量,中小企业品牌建设是中小企业发展的关键。虽然近年来中小企业在不断强化品牌建设,但是其中仍然存在很多问题。因此,论文立足于中小企业品牌建设的重要性,剖析了当前中小企业品牌建设中存在的问题,最后提出相应的解决对策,以此提升中小企业品牌优势,推动中小企业健康发展。
Small and medium-sized enterprises are an important force to promote China's economic development,and the brand building of small and medium-sized enterprises is the key to the development of small and medium-sized enterprises.Although in recent years,small and medium-sized enterprises continue to strengthen brand building,but there are still many problems.Therefore,based on the importance of brand building of small and medium-sized enterprises,this paper analyzes the problems existing in the current brand building of small and medium-sized enterprises,and finally puts forward corresponding countermeasures,so as to enhance the brand advantages of small and medium-sized enterprises and promote the healthy development of small and medium-sized enterprises.
作者
谢畅
XIE Chang(School of Business Administration,Hebei University of Economics And Business,Shijiazhuang 050061,China)
出处
《中小企业管理与科技》
2019年第34期132-133,共2页
Management & Technology of SME
关键词
提升
中小企业
品牌
经济新常态
promotion
small and medium-sized enterprises
brand
new normal of economy
