摘要
基于符号学视域对徽州砖雕从语意、语用、语构、语境四个维度进行解构,可以将砖雕艺术运用到现代产品的设计,为徽州地区文创产品设计提供新的方法及思路,让产品在体现徽州砖雕文化内涵的同时也加强对徽州文化的传播。
From the perspective of semiotics, this paper deconstructs Huizhou brick carving from four dimensions of semantics, pragmatics, language structure and context. Brick carving art can be used into the design of modern products to provide new methods and ideas for the design of cultural and creative products in Huizhou, so that the products can not only embody the connotation of Huizhou brick carving culture, but also step up the spreading of Huizhou culture.
作者
张俊敏
庄德红
任尧
杨煜
ZHANG Jun-min;ZHUANG De-hong;REN Yao;YANG Yu(Academy of Art and Design,Anhui University of Technology,Ma’anshan 243002,Anhui,China)
出处
《安徽工业大学学报（社会科学版）》
2019年第4期38-40,共3页
Journal of Anhui University of Technology：Social Sciences
基金
安徽省高校人文社科研究重点项目:基于“耦合理论”的徽文化产品创新机制研究(SK2015A292)
关键词
设计符号学
徽州砖雕
文创产品
设计
design semiotics
Huizhou brick carving
cultural and creative products
design
