摘要
从媒体报道视角,采用QUAIDS模型研究主流媒体对猪肉食品安全事件的丑闻报道所引发的肉类需求结构变化,补充了该领域中来自中国的经验证据。研究表明:食品安全丑闻报道是引致中国肉类需求结构调整的重要诱因,国内媒体对猪肉食品安全事件的高频曝光度对猪肉市场需求产生了"一损俱损"的传染效应,对鸡肉市场需求产生了"因祸得福"的竞争效应,对牛羊肉市场需求没有显著影响。食品安全丑闻信息的反复刺激会改变消费者偏好的习惯性,促使消费者将猪肉需求主要向鸡肉消费转移。进一步研究发现,虽然当前媒体对猪肉食品安全问题的关注度较之前有所下降,但消费者对食品安全丑闻曝光率的需求反应并没有因媒体关注度的下降而表现出"脱敏"现象。本研究对于增进食品安全事件下肉类消费结构转变规律的理解及相关政策制定具有重要意义。
This paper uses the QUAIDS model to study the structural response of meat demand triggered by scandals of pork food safety reported by the mainstream media, which supplements empirical evidence from China in this field. The results show that food scandal report is an important incentive for China’s meat consumption structure adjustment. In recent years, the highly frequent exposure of pork food safety incidents from the mainstream media has had a negative contagion effect on the pork demand market, which has positively affected the chicken demand market. The competitive effect has no significant impact on the market demand for beef and mutton. It shows that when pork food safety incidents are frequently exposed, repeated scandal information stimuli will change the habit of consumer preferences, shift pork consumption mainly to chicken.Further research finds that although the current media has veered its wheels from pork food safety issues, consumers’ demand for food scandal exposure has not shown a "desensitization" feature.This paper is of great significance for understanding the changes in the rules of consumer meat consumption structure under food safety incidents, and the formulation of related policies.
作者
文洪星
韩青
芦千文
WEN Hong-xing;HAN Qing;LU Qian-wen(National Economics Research Center,Guangdong University of Finance&Economics,Guangzhou 510320,China;School of Economics and Management,China Agricultural University,Beijing 100083,China;Rural Development Institute,Chinese Academy of Social Sciences,Beijing 100732,China)
出处
《经济经纬》
CSSCI
北大核心
2019年第6期133-140,共8页
Economic Survey
基金
国家自然科学基金项目(71573257)
现代农业产业技术体系北京市生猪产业项目(BAIC02)
关键词
食品安全丑闻
媒体报道
竞争效应
传染效应
Food Scandal
Media Reports
Competitive Effects
Contagion Effects
