摘要
在《西游记之大圣归来》上映的2015年和《哪吒之魔童降世》上映的2019年之间的三年,国产动画电影的票房整体表现低迷,本文分析了2016年至2018年国产动画电影票房表现低迷的原因,通过将动画电影受众以年龄层次分为三类进行分析,指出面向成人观众的动画电影表现不佳,从而影响了总体的票房数据,进而分析这三年面向成人观众的动画电影为何表现乏力的原因,最后从创作中的形式和内容两方面提出关于如何将成人观众拉进影院的建议。
Between 2015( the year in which Monkey King: Hero is Back was released) and 2019( the year in which Ne Zha was released), the box office of domestic animated films was generally at low level. This paper analyses the reasons for the low box office of Chinese animated films from 2016 to 2018, divides animated films into three categories from the age level of audience, points out that the low box office of animated films for adult audiences affects the overall box office data, and then analyses why the animated films for adult audiences are in trouble. Finally, suggestions are given from two aspects of creation of animated film about how to bring adult audience into the cinema.
出处
《电影艺术》
CSSCI
北大核心
2019年第5期91-97,共7页
Film Art
关键词
国产动画电影
低幼向动画电影
成人向动画电影
全年龄动画电影
domestic animated films
adult-oriented animated films
children-oriented animated films
animated films for general audience
