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延迟区分战略——实现大规模定制生产的有效途径 被引量:6

Postponement Strategy:the Effective Approach to Mass Customization
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摘要 以延迟区分战略的基本思想为基础 ,通过把延迟区分战略理论运用到大规模定制生产模式中去 ,提出了基于延迟区分战略的大规模定制生产供应链模型 ,并对该模型进行分析 ,说明了延迟区分战略是实现大规模定制生产模式的有效途径。 Based on postponement strategy and the theory of mass customization, the paper puts forward the model of supply chain and analyzes it so that postponement strategy can be proved to be an effective approach to mass customization.
出处 《决策借鉴》 2002年第5期22-26,共5页
关键词 延迟区分战略 大规模定制 生产模式 延迟区分边界 Postponement Strategy Mass customization Production model Customer order discoupling point
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