摘要
“人情”这种传统文化因素对公共关系的本土化过程具有正反两方面的影响 ,它一方面推动了公共关系在中国的传播 ,另一方面又可能将公共关系诱入误区。剖析“人情”与公关的关系有利于在公关知识传播和应用时 ,广纳本土文化的精华 。
Human feelings'-a kind of traditional culture factor has positive and negative influences to the localized procedure of 'public relations' On one hand, it promotes the public relations' spread in China On the other hand, it may induce the public relations go astray To analyze the relationship between 'human feelings' and 'public relations' will help us to absorb broadly the local culture's essence and refuse forcely its negative influence when we spread and use the knowledge of public relations
出处
《襄樊职业技术学院学报》
2002年第3期29-30,共2页
Journal of Xiangfan Vocational and Technical College
关键词
公共关系
人情
本土化
情感诉求
公共误区
传统文化
负面影响
public relations
human feelings
localized
feeling resort
go astray of public relations
eager for quick success and benefit
claptrap
