摘要
在品牌制胜的时代,要提高茶企或茶叶产品的市场竞争力,必须重视和加强品牌建设。“互联网+”作为传统产业与现代信息技术的融合平台,为增强茶产业品牌竞争力提供了契机。课题分析武当道茶品牌建设现状及问题,并结合“互联网+”背景,提出武当道茶品牌建设的具体对策,以期进一步扩大武当道茶品牌的市场影响力。
In the era of brand success,attention should be paid to strengthen brand building so as to improve the market competitiveness of tea enterprises or tea products.“Internet +” as a fusion platform between traditional industries and modern information technology provides an opportunity to enhance the competitiveness of the tea industry brand.The paper analyzes the status quo and problems of Wudang Daoist tea brand construction,and combines the “Internet +” background to propose specific countermeasures for the construction of Wudang Daoist tea brand,aiming to further expand its market influence.
作者
任健
郭磊
黄晓宇
王敏男
REN Jian;GUO Lei;HUANG Xiao-Yu;WANG Min-nan(School of Economics and Management,Hubei University of Automotive Technology,Shiyan,442002,China)
出处
《湖北工业职业技术学院学报》
2019年第4期22-25,共4页
Journal of Hubei Industrial Polytechnic
基金
2017年度湖北省武当文化研究与传播中心开放基金项目(17wdjd016)
2018年湖北汽车工业学院大学生创新训练计划项目(DC2018077)
2019年十堰社科思想库课题指导性课题
关键词
武当道茶
品牌建设
互联网+
十堰
Wudang Taoist tea
brandconstruction
“Internet +”
