摘要
图案、色彩、文字是包装设计中常见的设计语言。通过比较中澳两国本土的肉食包装设计,进而在参考澳大利亚肉食包装设计的基础上对中国肉食包装设计的现存问题展开思考,对中国肉食包装设计现状提出优化途径,为中国肉食包装的推广和普及做出理论性的建议。
patterns, color and words are common design languages in packaging design.This paper aims to find out the problems existing in the domestic meat packaging design by referring to the Australian meat packaging design following comparison made between the meat packaging design of China and Australia.And then puts forward the optimization approach to the domestic meat packaging design and theoretical suggestions for the promotion and popularization of domestic meat packaging.
作者
吴余青
田卓明
黄雪遥
WU Yu-qing;TIAN Zhuo-ming;HUANG Xue-yao(Fine Arts Academy of Hunan Normal University, Changsha, Hunan 410012, China;Chiba University Department of Education, Chiba 2630043, Japan)
出处
《食品与机械》
北大核心
2019年第8期127-131,136,共6页
Food and Machinery
基金
湖南省社会科学基金项目(编号:12YBA230)
关键词
肉类
包装
设计语言
符号
重构
转译
meat
packaging
design language
symbol
reconstruction
translation
