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中小跨境电商对海外仓选择的影响因素研究 被引量:1

Research on the Factors Affecting the Choice of Overseas Warehouses by Small and Medium-sized Cross-border E-commerce
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摘要 由于跨境物流领域发展不成熟,物流成本占产品售价的一大部分,因此海外仓模式不得不被跨境电商企业重视起来。本文根据现有情况,介绍几种常用的物流模式,提出以海外仓为突破口的物流解决方案。再介绍了三种海外仓运营模式以及各自的优势;之后找出影响物流模式的各种因素,加以精炼,给出最合适的海外仓战略。 Due to the immature development of cross-border logistics, logistics costs account for a large part of the price of products. Therefore, the overseas warehouse model has to be emphasized by cross-border e-commerce companies. Based on the current situation, this paper introduces several common logistics modes and proposes a logistics solution with overseas warehouses as a breakthrough. It also introduces three overseas warehouse operation modes and their respective advantages. Various factors are refined, and then the most suitable overseas warehouse strategy is given for each small and medium-sized cross-border e-commerce enterprise.
作者 安雯雯 戴海闻 吴毅锋 AN Wen-wen;DAI Hai-wen;WU Yi-feng(Guangdong University of Technology,Guangzhou 510006,China)
机构地区 广东工业大学
出处 《价值工程》 2019年第23期135-137,共3页 Value Engineering
基金 2018年度广东省普通高校重点科研平台和科研项目,2018WQNCX02
关键词 跨境电商 中小跨境电商企业 海外仓 cross-border e-commerce small cross-border e-commerce company overseas warehouse
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