摘要
本文力求归纳中国传统制造企业战略的演进,以战略引领创新为主线,对代表性的传统家电制造业海尔集团进行了纵向单案例研究,借助矛盾论的思想和其发展过程中面临的内外环境对海尔不同战略阶段进行分析和梳理。研究发现:企业战略决策的变化以企业主要矛盾的变化为基本过程,具体表现在以技术和创新为核心、市场创新为导向、组织创新为保障、文化创新为激励,同时战略引领创新也需要领导、协同和组织等相关战略管理机制作为支持和发展。本研究丰富了战略引领创新的理论,总结了传统制造业战略发展中的引领作用,指出了目前海尔战略创新中存在的问题及其今后发展建议,为传统制造业的战略发展提供了一系列实践指导。
This paper tries to sum up the development of the strategy of Chinese traditional manufacturing enterprises.On the basis of the main line of strategy leading innovation,this paper makes a longitudinal single-case study on Haier Group,which is a representative traditional household electrical appliance manufacturing industry and has developed for nearly 30 years.Through analyzing and combing the different strategic stages of Haier by means of the thought of contradiction theory and the internal and external environment in the development process.It is found the change of enterprise strategic decision is based on the change of the principal contradiction of the enterprise in the process of enterprise development.As the development of the enterprise strategy,the role of the strategy becomes clearer in leading the innovation of the enterprise.The concrete to have that the core is technology innovation ,the guide is market innovation,the guarantee is organization innovation,and the incentive is culture innovation.At the same time,the strategic leading innovation also needs leadership mechanism cooperative mechanism,learning mechanism and some related strategic management mechanisms to support and develop.At the end of this paper,some problems and suggestions are pointed out in Haier's current strategic innovation for its future development.This paper enriches the theory of strategic leading innovation and summarizes the leading role of strategy in the strategic development of Chinese traditional manufacturing industry to provides a series of practical guidance for the future strategic development of traditional manufacturing industry.
作者
许庆瑞
陈政融
吴画斌
刘海兵
Xu Qingrui;Chen Zhengrong;Wu Huabin;Liu Haibing(School of Management,Zhejiang University,Hangzhou 310058,China)
出处
《中国科技论坛》
CSSCI
北大核心
2019年第8期52-59,共8页
Forum on Science and Technology in China
基金
中国工程院咨询研究项目(2017-XY-39)
国家自然基金面上项目(71572177)
关键词
制造业
战略引领
创新
案例研究
Manufacturing
Strategic leadership
Innovation
Case study
