摘要
新媒体时代打破了体育传统媒体的话语权垄断,迎来了“个人赋权”的体育媒体话语权格局。体育媒体话语平台多元化;体育媒体话语权的弥散化;体育媒体话语权的平民化是当前体育媒体话语权的态势。传统体育媒体也应积极面对新格局,化解危机。为此,拓宽话语平台,跨媒介融合;提升话语质量;整合话语体系是重塑传统体育媒体话语权的有效路径。
In the new media era, the discourse power of sports traditional media is broken, and ushered in the pattern of "individual empowerment" of sports media discourse power. The diversification of sports media discourse platform and the dispersion of the discourse right of sports media;the popularization of sports media discourse right is the current situation of sports media discourse power. Sports traditional media should also be active in the face of the new pattern, to defuse the crisis. To this end, broadening the discourse platform, cross-media integration, improving the quality of discourse, and integrating the discourse system are effective ways to reshape the discourse power of traditional sports media.
作者
董颖
DONG Ying(Guangdong University of Technology, Department of Physical Education,Guangzhou 510006,China)
出处
《广州体育学院学报》
北大核心
2019年第4期50-52,共3页
Journal of Guangzhou Sport University
基金
广东省哲学社会科学“十三五”规划2017年度一般项目(GD17CTY03)
关键词
新媒体
体育传统媒体
话语权
危机
体育传播
new media
sports traditional media
discourse power
crisis
Sports communication
