摘要
以西安地区男大学生内裤消费情况为研究对象,通过调查问卷对内裤色彩、款式、面料和图案花型、品牌认知度及消费习惯等方面进行调查,了解消费者对男士内裤的需求及喜好,探究影响消费者购买内裤的因素,为男士内裤的设计、制作及销售提供参考与建议,以提高男士内裤设计水平和产品竞争力。
Taking male college students in Xi'an area as the research object, through the investigation of color, style,fabric and pattern , brand awareness and consumption habits, this paper identifies the consumer's demand and preference for men' s underwear,and explores the factors that influence consumers' purchase of underwear, then provides referenceand suggestions for the design, production and sales of men' s underwear to raise men' s underwear design level and improve product competitiveness.
作者
马巧云
刘驰
MA Qiaoyun;LIU Chi(Apparel and Art Design College,Xi'an Polytechnic University,Xi'an 710048,China)
出处
《服装学报》
CAS
2019年第3期274-278,共5页
Journal of Clothing Research
关键词
男士内裤
消费情况
问卷调查
需求喜好
产品竞争力
men' s underwear
consumption situation
demand and preference
questionnaire survey
product competitiveness
