摘要
公共图书馆在阅读推广中存在许多问题,如阅读服务宣传不到位,馆藏结构有待优化;阅读需求多样化,阅读目的单一化;数字阅读媒介发展过快,“浅阅读”现象增多。提出了新媒体时代公共图书馆的阅读推广策略,如确定阅读推广的目标人群,建立新媒体推广平台,开展线上服务,开展新设备体验活动,构建图书馆阅读推广评价指标体系,打造高素质的阅读推广队伍,以丰富公共图书馆的阅读推广方式,提高国民阅读质量。
There are many problems in the promotion of reading in public libraries,such as inadequate publicity of reading services,the structure of library collection to be optimized,diversified reading needs,single reading purposes,the rapid development of digital reading media,and the increase of “shallow reading”. It puts forward the reading promotion strategies of public libraries in the new media era,such as identifying the target population of reading promotion,establishing a new media promotion platform,developing online services,developing new equipment experience activities,constructing an evaluation index system of library reading promotion,and building a high-quality reading promotion team,so as to enrich the reading promotion methods of public libraries and improve the quality of national reading.
作者
张竟
ZHANG Jing(Harbin Library,Harbin 150001,China)
出处
《黑龙江科学》
2019年第11期138-139,共2页
Heilongjiang Science
