摘要
移动社交时代,社会整体舆论格局发生了深刻变革,舆论主体话语权调整,舆论议题呈现多样性,舆情事件爆发率上升。在危机传播管理的视角下,结合实际案例对涉及民族因素的群体性事件舆情危机管理进行考察,发现当前管理者在舆情危机管理方面存在舆情信号侦测难度大、传播穿透力下降、舆情危机易反复的困难。针对移动社交时代的舆论格局提出树立危机意识、做好信号侦测,主动充分告知、响应核心议题,寻找意见领袖、弥补信任缺口,完善制度建设、纳入日常管理的涉及民族因素群体性事件舆情危机管理破解之道。
The mobile social era brings a fundamental changes in the subject of discourse right and the diversity in public opinion, which leads to increase in outbreaks of public opinion events. From the perspective of crisis management, a close observation was done about the public opinion crisis management on ethnic-related mass evens. It is found that it is difficult to detect signals in public opinion, with dropping broadcasting penetration and increasing rate of public opinion crisis. Under these circumstances, building up crisis awarenes s, executing signal detection, being active in notification, responding to core issues, compensating trust loopholes, improving institutional construction are ways to solve the above mentioned problems.
作者
安琪
AN Qi(QI Yue College of communication,Cangzhou Normal University,Cangzhou,Hebei 061001,China)
出处
《沧州师范学院学报》
2019年第2期109-112,共4页
Journal of Cangzhou Normal University
