基于UTAUT模型的学术虚拟社区知识共享行为研究——感知知识优势的调节作用被引量：27

Research on Knowledge Sharing Behavior of Academic Virtual Communities Based on UTAUT Model——Moderating Role of Perceived Knowledge Advantage

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摘要 [目的/意义]从用户感知视角,探究学术虚拟社区知识共享的关键影响因素,有助于推动虚拟环境下的知识分享行为。[方法/过程]基于UTAUT模型,构建了一个包含绩效期望、努力期望、社会影响、便利条件和感知知识优势的综合效应模型,基于352份有效问卷,运用结构方程模型和回归分析进行了实证检验。[结果/结论]绩效期望、努力期望、社会影响正向影响知识共享意愿,并进而影响共享行为;便利条件正向影响知识共享行为;除自我身份与共享意愿之间的调节作用不显著外,感知知识优势调节各变量与知识共享意愿、共享行为之间的关系。提升知识分享的绩效预期和努力期望,增强社区成员的归属感、自我身份认同和自我效能感以及保持成员间适度的知识势差有助于提升虚拟社区知识共享行为。 [Purpose/Significance]This paper investigated the key influencing factors of knowledge sharing in academic virtual communities from subjective perception,which is helpful to guide the knowledge exchange behavior in virtual environment.[Method/Process]Based on the UTAUT model,a comprehensive effect model including performance expectancy,effort expectancy,social influence,facilitating conditions and perceived knowledge advantage was constructed.Structural equation model and regression analysis were used to analyze 352 valid questionnaires.[Results/Conclusions]The results showed that performance expectancy,effort expectancy,social influence positively affected the willingness to share knowledge,and then affected knowledge sharing behavior.Facilitating conditions positively affected knowledge sharing behavior.Perceived knowledge advantage played the role of moderator in the relationship between regulating variables,knowledge sharing willingness and sharing behavior,but the adjustment role between self-identity and knowledge sharing willingness was not significant.Increasing performance expectancy and effort expectancy of knowledge sharing,the sense of belonging,self-identity and self-efficacy of community members,and maintaining an appropriate perceived knowledge advantage were conducive to improving the knowledge sharing behaviors of virtual communities.

作者吴士健刘国欣权英 Wu Shijian;Liu Guoxin;Quan Ying(College of Economics and Management,Shandong University of Science and Technology,Qingdao 266590,China;College of Humanities and Law,Shandong University of Science and Technology,Qingdao 266590,China)

机构地区山东科技大学经济管理学院山东科技大学文法学院

出处《现代情报》 CSSCI 2019年第6期48-58,共11页 Journal of Modern Information

基金山东社会科学规划研究项目"供给侧结构性改革背景下山东省企业创新效率评价与提升对策研究"(项目编号:18CJJJ35)

关键词 UTAUT模型学术虚拟社区知识共享行为感知知识优势 UTAUT model academic virtual community knowledge sharing behavior perceived knowledge advantage

分类号 C936 [经济管理—管理学]