摘要
《国务院关于加快发展体育产业促进体育消费的若干意见》颁布以来,我国陆续颁发了一系列体育政策与法规,在此背景下,通过文献资料法和逻辑分析法,围绕我国民族传统体育赛事发展情况进行探讨,认为目前我国民族传统体育赛事上存在运动项目推广困难,赛事关注度较低;整体办赛质量不高,阻碍体育赛事的发展;未能吸引社会力量,难以提升赛事经济效益3方面困境.最后提出应提高民族传统体育项目普及度、重视民族传统体育赛事文化挖掘、集中力量扶持市场主体、加大对自主IP赛事保护力度和加强赛事举办质量监管.
Since the promulgation of the " Several Opinions of the State Council on Accelerating the Development of Sports Industry to Promote Sports Consumption",China has successively issued sports policies and regulations. In this context,this paper explores the current development of China’s national traditional sports events through the literature data method and logic analysis method. It is believed that there are three difficulties in the current national traditional sports events in China: the promotion of sports events is difficult,the attention of the competition low;the quality of the overall competition is not high,hindering the development of sports events;failing to attract social forces,it is difficult to improve the economic benefits of the competition. Finally,it is proposed to improve the popularity of traditional national sports,to attach importance to the cultural excavation of national traditional sports events,to concentrate on supporting market players,to increase the protection of independent IP events and to strengthen the quality supervision of events.
作者
王继强
周加兵
WANG Jiqiang;ZHOU Jiabing(School of Physical Education, Pingdingshan University, Pingdingshan, Henan 467099,China)
出处
《平顶山学院学报》
2019年第2期117-121,共5页
Journal of Pingdingshan University
基金
平顶山学院青年基金社科重点项目(PXYQNJJ2017011)
关键词
民族传统体育
体育赛事
发展困境
national traditional sports
sports events
development dilemma
