摘要
山地旅游的本质是一种符号消费,贵州拥有多彩文化符号、绿色生态符号、红色革命符号等一系列符号比较优势,但在现阶段的山地旅游发展中存在旅游符号象征性、差异性、互动性不足等问题;基于此笔者提出了贵州山地旅游转型升级的新路径:即山地旅游+特色文化;山地旅游+特色农庄;山地旅游+特色宿营;山地旅游+特色养老;山地旅游+特色教育。以期为其它地区发展山地旅游提供多元的路径选择。
The essence of mountain tourism is a kind of symbolic consumption, Guizhou has colorful cultural symbols, symbols, symbols of red green revolution and a series of symbols of comparative advantage, the author based on this new path in Guizhou mountain tourism upgrade is proposed:Mountain tourism+culture characteristic;Mountain tourism+characteristic farm;Mountain tourism+characteristic camping;Mountain tourism+characteristic endowment;mountain tourism+characteristic education;In order to provide a diversified route choice for other areas to develop mountain tourism.
作者
李军
徐宏
徐荣民
LI Jun;XU Hong;XU Rong-min(College of Tourism,Kaili University,Kaili,Guizhou,556011,China)
出处
《凯里学院学报》
2019年第1期35-41,共7页
Journal of Kaili University
基金
贵州省教育厅2018年青年科技人才成长项目"乡村振兴视域下贵州特色民族文化产业竞争力提升研究"(黔教合KY[2018]366)
关键词
符号消费
民族文化
下乡养老
山地旅游
symbol consumption
national culture
rural endowment
mountain tourism
