摘要
随着信息技术的发展,世界各国创业者越来越多地利用互联网手段进行创业融资。创业者、投资者和其他创业相关关系人也更加倾向于利用互联网创立崭新的社交网络模式,创业者利用互联网社交媒介进行的网络社交行为越来越成为融资成功的关键。同时,农业创业项目与其他类型创业项目相比,在社会网络交往和社会网络行为效果方面具有较强的特质性,社交行为战略与其他类型项目应当具有显著区别。如何在互联网融资和网络社交行为的条件下,充分发挥农业创业者社会网络优势,提升创业融资业绩,成为经济学和管理学的重要研究课题。因此,收集了互联网众筹网站上进行创业众筹的7585个创业项目,利用倾向评分匹配方法,探讨农业创业中创业领导者社会网络社交行为对融资业绩的影响机制,并且验证相应的调节效应,创业融资过程中的农业创业者提出相应的社会网络社交行为战略建议。
With the development of infonnation technology, the entrepreneurs of all the countries around the world are increasingly using the means of Internet to carry out start-up financing. The entrepreneurs, investors and other entrepreneurial related stakeholders are also inclined to use Internet to create brand-new social network models;entrepreneurs' online social behaviors by means of Internet social media are increasingly becoming the key to successful financing. At the same time, compared with other types of entrepreneurial projects, agricultural entrepreneurship projects have strong traits in social network communication and social network behavior effects, its social behavior strategies should be significantly different from that of other types of projects. How to give full play to the agricultural entrepreneurs' advantages in social network and improve the entrepreneurial financing performance under the conditions of Internet financing and network social behaviors has become an important research topic in economics and management science. Therefore, this paper collects 7585 entrepreneurial projects through entrepreneurial crowdfunding on the Internet crowdfunding websites;by using the propensity score matching method, it explores the impact mechanism of social network social behaviors of entrepreneurial leaders in agricultural start-ups on the financing performance, and the related adjustment effect is also verified. At last, it proposes some strategy suggestions for the agricultural entrepreneurs in the process of entrepreneurial financing to apply in their corresponding social network social behaviors.
作者
解天骄
XIE Tian-jiao(Graduate School of Chinese Academy of Social Science,Beijing 102488,China)
出处
《江西财经大学学报》
CSSCI
北大核心
2019年第2期62-70,共9页
Journal of Jiangxi University of Finance and Economics
关键词
农业创业项目
网络社交行为
创业融资
创业团队规模
agricultural entrepreneurship project
social network activities
entrepreneurial financing
entrepreneurial team size
