摘要
培育农林生态特色产品品牌是挖掘农业发展潜力与推进乡村振兴的重要举措。大湘南地区具有这方面的独到优势,如农林生态特色产品品质好,有一些区域性公共品牌的基础,但也存在著名品牌缺少与企业主体较弱等现实问题,发展新阶段,大湘南地区农林生态特色产品品牌培育,要站在新的发展高度,围绕重点产品、重点基地、重点企业,从多方面发力,培育一批叫得响、立得住的农林生态特色产品品牌,为大湘南地区农林业的可持续和跨越式发展提供大力支撑。
Cultivating the brand of agriculture and forestry ecological characteristic products is an important measure to exploit the potential of agricultural development and promote rural revitalization. The General South Hunan region has unique advantages in this respect, such as the good quality of ecological products of agriculture and forestry and the foundation of some regional public brands. However, there are also real problems such as the lack of famous brands and Lack of leading enterprises. At this new development stage, we will cultivate the brands of agricultural and forestry ecological products in the General South Hunan region. We will take a new level of development, focus on key products, key bases, and key enterprises, and make efforts in various ways to cultivate a number of brands of agricultural and forestry ecological products that are loud and stable. It provides strong support for the sustainable and leapfrogging development of agriculture and forestry ecological characteristic products in the General South Hunan region.
作者
熊曦
段佳龙
李璐
肖俊
郭洁萍
XIONG Xi;DUAN Jialong;LI Lu;XIAO Jun;GUO Jieping(Business school, Central South University of Forestry and Technology, Changsha 410004, Hunan, China;Hunan Institute of Transportation Engineering, Hengyang 421001, Hunan, China)
出处
《中南林业科技大学学报（社会科学版）》
2019年第2期74-79,85,共7页
Journal of Central South University of Forestry & Technology（Social Sciences）
基金
中南林业科技大学大学生研究性学习和创新性实验计划项目"大湘南农林特色产品品牌培育研究"
中南林业科技大学青年科学研究基金重点项目"湘江源头国家级生态文明先行示范区建设的思路与对策研究"(2015QZ006)
中央财政支持地方高校改革发展资金项目2018年度培训计划专项经费资助
关键词
大湘南地区
农林生态特色产品
品牌培育
the General South Hunan region
agricultural and forestry ecological characteristic products
brand development
