摘要
目的为进一步提升学校品牌视觉形象,在充分尊重学校品牌建设特殊性的基础上,探寻更加适合学校品牌标识设计的实现手段。方法基于模块化设计理论,运用调研、文献回顾、聚类分析等手段,对学校品牌标识设计的一般规律进行探究。结论构建起了适合普通大、中、小学校品牌视觉标识设计的模块化设计模型,以真实的设计案例验证了该模型的适用性与指导价值。学校品牌标识的模块化设计方法在构建和完善学校品牌视觉形象设计方面能够提供快速、合理、有效的解决方案。
The work aims to further boost the school brand visual image,and find out the means more suitable for the realization of school brand logo design on the basis of fully respecting the particularity of school brand building.Based on the modular design theory,the general rules of school brand logo design were explored by means of research,literature review and cluster analysis.The modular design model suitable for the visual logo design of brand in colleges,middle schools and primary schools is constructed,and the applicability and guidance value of the model are verified by real design cases.The modular design method of school brand logo can provide fast,reasonable and effective solutions to the construction and improvement of school brand visual image design.
作者
郑晶
康兵
ZHENG Jing;KANG Bing(Xiamen University of Technology,Xiamen 361024,China;Donghua University,Shanghai 200051,China)
出处
《包装工程》
CAS
北大核心
2018年第22期83-91,共9页
Packaging Engineering
基金
福建省社科研究基地重大项目(2014JDZ038)
