摘要
不同于传统消费金融,成长链金融服务于客户的整个生命周期,定制化、全方位、终生性特点突出,传统竞争模式表现出明显的不适应性。本文重点分析了个人成长链金融品牌建设原则与要点的选择。
Different from traditional consumer finance,growth chain finance services clients throughout the lifecycle with customization,comprehensive,lifelong outstanding characteristics,and shows the obvious inadaptabilityfor the traditional competition patter. The paper analyzes construction principles and selection of key points of personalgrowth chain financial brand.
作者
张惠
Zhang Hui(Huaxia Bank Nanjing Branch,Nanjing Jiangsu 210005)
出处
《区域金融研究》
2016年第5期37-41,共5页
Journal of Regional Financial Research
关键词
成长链金融
品牌建设
策略
Growth Chain Finance
Brand Construction
Strategy
