摘要
当代人类面对着各种危机 ,其中价值观危机是最根本的危机之一。消费主义文化价值观是一种挥霍性的消费价值观。这种消费价值观的根本特征是对人的基本需要和使用价值的背离 ,时尚为其提供了消费的价值尺度。时尚消费是一种符号消费 ,是以对使用价值的贬低为前提的。广告是制造时尚的机器 ,是制造挥霍性消费的机器。这种消费价值观是对可持续发展观的背离 ,也是对人类根本生存利益的背离。在这种消费值观基础上形成的是一种“不求天长地久 ,只要曾经拥有”的人生观。
The contemporary human is confronting the various crises, The view of value is one of the most essential crises. The sense of culture and value of consumerism is a kind of squander in the sense of consuming. This kind of view of value of consumption having a essential feature is that it deviate the human basic demands and the value of use, the fashion offers it the rule of value of consumption. The consumption of fashion is a kind of consumption of symbol, its premise is that play down the value of use. Advertisement is the machine of making a fashion, is the machine of making a squander. This kind of view of value in consumption is deviating the view of the steady development as well as human essential profit of existence.
出处
《自然辩证法研究》
CSSCI
北大核心
2002年第9期61-64,共4页
Studies in Dialectics of Nature
关键词
消费主义文化
价值观
生存论
后现代
消费价值观
consumerism
culture
sense of value
existentialism
development
postmodern
