摘要
网络营销正走入中国 ,并成为热门话题。但网络营销的发展必须以现代物流业的发展为基础 ,以高效率的配送网络为前提。配送问题的解决 ,一是建立现代化第三方物流企业 ;二是改进中国邮政的配送 ;三是企业网上配送联盟。
Net Marketing is on going in China now and has become a hot topic.The development of the net marketing should rely on the development of the modern logistics with the high efficient distribution net as the prerequisite.There are three ways to solve the distribution problems:first,the establishment of the modern logistic enterprise on the third part;second,the improvement of the postal distribution in China;third,the achievement of the alliance of the businesses on the net distribution.
出处
《财经理论与实践》
北大核心
2002年第5期108-112,共5页
The Theory and Practice of Finance and Economics
