摘要
只有打造电视品牌 ,才能赢得最大的社会效益和经济效益。电视品牌的构成要素 :具有创新性 ;具有市场性 ;具有群众性 ;具有艺术性 ;具有人文性。努力打造电视品牌 ,必须做到 :解放思想 ,转变观念 ;加强研究 ,准确定位 ;引入竞争 ,转换机制 ;整合资源 ,优化结构 ;培养人才 ,提升素质 ;与时俱进 。
Only by hammering out TV trademark can maximum social benefits and commercial efficiency be gained. The essential factors of TV trade mark are those of creativity, marketability, popularity, artistry and humanity. To make a strenuous effort in hammering out TV trademark, one must emancipate the mind, change for the new conception, intensify research, orient the position precisely, introduce competition, transform mechanism, integrate resources, optimize the structure, train men for profession, improve the quality, advance with the time and make a pioneer progress.
出处
《江汉大学学报（人文科学版）》
2002年第4期102-105,共4页
Journal of Wuhan Institute of Education
