摘要
区域旅游形象的塑造与推广 ,对地方旅游业发展起着至关重要的作用。韶关旅游形象的塑造和推广应实施差别化战略 ,在搞好受众调查的基础上 ,准确定位区域旅游的整体形象 ,并通过实施以提高服务质量为核心的“形象窗口”工程 ,选择适当的形象传播方式等手段 ,协同共创 。
The portrayal and popularization of regional tourism image is of utmost importance to the development of local tourism. As a tourism region, Shaoguan should establish and spread a unique and integral image. In order to bring about this objective in a short time, a new project to improve the image of major cities and scenic spots should be carried out, enthusiasm of every one in the region should be stimulated, and some proper patterns of spreading tourism image should be taken.
出处
《韶关学院学报》
2002年第8期70-73,共4页
Journal of Shaoguan University
关键词
旅游经济
韶关市
旅游形象
塑造
推广
tourism economy
Shaoguan
tourism image
portrayal
popularization
