摘要
环境管理与绿色营销是企业的新经营理念 ,其主要针对两个方面 :一是防止生产经营过程中对环境的污染 ;二是在经营活动中保护生产经营资源。企业环境管理与绿色营销的基本对策是建立环境管理监控体系 ,采取开发绿色产品、提供绿色服务、争取绿色标志等环境管理和绿色营销措施。
The environmental management and green marketing is enterprise's new principle of management, and it primarily aim at two aspects: firstly preventing environment Pollution inside production process, secondly protecting production resources in economic activities.The basic counterplans of enterprise environmental management and green marketing are to establishe the supervise and control system of envionment managements, to adopt environmental management and green marketing measures, which develop green product, provide green service, and shoot for green marks.
出处
《经济问题》
CSSCI
北大核心
2002年第9期31-33,共3页
On Economic Problems
基金
浙江省自然科学基金项目 (7990 0 5 )
关键词
环境管理
企业
绿色营销
对策
environmental management
green marketing
counterplans study
