摘要
百度贴吧是百度旗下的兴趣型交流平台,是全球第一大中文社区。它通过用户的自主信息处理与自主管理,保证了每个人自由发表言论的权利与机会,也创造出了别具特色的贴吧文化。笔者通过问卷调查与内容分析,探索贴吧用户的传播习惯。并通过对个案的分析解读贴吧内容运动规律。经研究得出,贴吧具有以兴趣为核心、准入门槛低、内容代谢迅速等特征,同时也具有内容庞杂、观点无序化、创造力退化等问题,并得出了相应的启示。
Baidu post bar, Baidu＇s interest-oriented communication plat- form, is the biggest Chinese community globally. Through users＇ automatic infor- mation processing and management, it has guaranteed the rights and opportuni- ties of every user to voice their opinions freely, and have created unique cul- ture. In this thesis, questionnaire and analysis has been conducted to explore the spreading habits of Tieba users. Case study is also done to analyze the movement of Baidu post bar＇s content. On one hand, the post bar is characteristic of inter- est-orient, lower access threshold and fast metabolism of contents. On the other hand, it is also affluent and messy in content, disordered in opinion, and regres-sive in creation. Relevant inspiration has been drawn.
出处
《新媒体与社会》
2015年第2期285-299,共15页
New Media and Society
关键词
百度贴吧
用户交互
传播特点
Baidu post bar
Users interaction
Communicating features
