摘要
借助两级传播理论,探究清代苏轼诗从人际传播向大众传播的演变过程,聚焦于意见领袖在其中所起的作用。通过史料的梳理与分析,可发现王士禛、宋荦、查慎行、翁方纲等意见领袖之间的人际传播,对随后发生的大众传播起到了重要的作用。清代苏轼诗大众传播的深度、广度与传播方向,都与王士禛、查慎行等意见领袖的个人观点有着不可忽视的关系。
With the help of two level communication theory, this paper explores the evolution of Su Shi＇s poetry from interpersonal communication to mass communication in the Qing dynasty, focusing on the role of opinion leaders in it. Through the combing and analysis of historical materials, it can be found that the interpersonal communication between Wang Shizhen, Song Yu, Cha Shenxing, Weng Fanggang and other opinion leaders has played an important role in the subsequent mass communication. The depth, breadth and direction of mass communication of Su Shi＇s poems in the Qing dynasty all have an inseparable relationship with the personal views of opinion leaders such as Wang Shizhen and Cha Shenxing.
作者
郑祥琥
ZHENG Xianghu(School of Liberal Arts,Jiangxi Science and Technology Normal University,Nanchang 330000,China)
出处
《安徽广播电视大学学报》
2018年第4期102-107,共6页
Journal of Anhui Radio & TV University
关键词
清代
苏轼诗
人际传播
大众传播
意见领袖
Qing dynasty
Su Shi＇s poetry
interpersonal communication
mass communication
opinion leaders
