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模因论视域下“灰色”社会用语的仿拟现象

The Study of Parody in“Gray”Social Expressions under the Perspective of Memetics
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摘要 模因基本的文化和信息单位,语言是它的载体之一,语言模因论揭示语言发展的规律,可以为我们探讨语言进化问题提供新思路。从模因论的视角看,仿拟这种仿旧拟新的语言变异现象,本质上也是一种典型的语言模因复制和传播。社会用语中普遍存在过度追求奇异而仿拟偏误的现象,这些"灰色"社会用语会产生一定的负面社会效应。以批评语用学为指导,在模因论的理论框架下,探讨"灰色"社会用语中的仿拟构成及模因传播,尝试阐释语言传播的规律及社会用语中模因的仿拟构成与策划。 Meme is a basic cultural and informational unit with language as one of carriers. The theory of language meme can receal the rules of language development, which can offer us new thought for studying the problem of language evolution. From the perspective of memetics, parody which is a language variation of imitating the old expressions to the new is typical copy and spread of language meme at root. There is a phenomenon that some social expressions pursue singularity so excessively that they have some bias errors.These“gray”social expressions will have negative effects on social development. Directed by the critical pragmatics, based on the meme theory, the parody form and meme spread in “gray” social expressions are discussed to study the rules of language spread and the memetic parody form and scheme in social expressions.
作者 马瑞洁 Ma Ruijie(School of Foreign Language,Zhejiang Gongshang University,Hangzhou 310018)
出处 《和田师范专科学校学报》 2018年第5期110-114,共5页 Journal of Hotan Normal College
关键词 批评语用学 模因论 仿拟 社会用语 critical pragmatics memetics parody social expressions
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