摘要
为了研究传统护理期刊在数字化环境下如何能够迅速地吸引用户或读者、提高传播力和影响力,采用文献调查法、比较分析法等方法,在研究国内外护理期刊增值服务开展情况的基础上,深刻剖析并对比国内外护理期刊在提供增值服务方面的差异。通过借鉴国外期刊增值服务模式,针对国内期刊的现状、特点及目前存在的具体问题,提出了相应的对策与建议,以期最大化满足用户个性化需求,并为构建适合我国护理期刊发展的增值服务模式提供依据。
In order to study how traditional nursing periodicals can rapidly grasp users or readers and improve communication and influence in the digital environment, this paper uses the methods of literature survey and comparative analysis to analyze and compare the value-added services of nursing periodicals at home and abroad. In view of the current situation, characteristics and specific problems of domestic periodicals, this paper puts forward corresponding countermeasures and suggestions by referring to value-added service mode of foreign periodicals, hoping to meet the personalized needs of users and provide basis for constructing the value-added service mode suitable for the development of Chinese nursing periodicals.
作者
朱瑞芳
王秀娟
任红霞
韩世范
ZHU Rui-fang;WANG Xiu-juan;REN Hong-xia;HAN Shi-fan(Shanxi Medical Periodical Press,First Hospital of Shanxi Medical University,Taiyuan 030001 China;School of Nursing,Shanxi Medical University,Taiyuan 030001 China)
出处
《科技创新与生产力》
2018年第10期9-12,共4页
Sci-tech Innovation and Productivity
关键词
期刊出版
护理期刊
数字化
增值服务
服务模式
periodical publishing
nursing periodicals
digitization
value added service
service mode
