摘要
通过对四川餐饮业向现代服务业转型升级的问题和路径分析,使用文献研究、调查、观察、定性研究等方法,探索四川餐饮业转型升级的人才需求.研究显示,四川餐饮业转型升级主要面临产业发展战略不清,生产经营方式传统,市场营销理念落后,政府及协会定位作用不清晰等问题,而这些问题与四川餐饮人才培养滞后紧密相关.与之相对应的四川餐饮业人才需求主要包括:能够分析市场环境,提供决策支持的战略规划类人才,能够推进生产经营方式转型升级的生产运营类人才,能够推进营销管理转型升级的营销类人才,能够推进核心竞争力打造的关键技术类人才,能够推进服务升级的现代服务类人才.
Through the analysis of the existing problems found in the transformation and upgrading of the catering industry of Sichuan and its accomplishing paths,methods like the literature review,survey,observation and qualitative study were employed to investigate the talent demand for catering industry transformation and upgrading in Sichuan.The findings show that the catering industry transformation and upgrading is faced with problems like the lack of a clear strategy for industrial development,a too traditional style of operation,a backward marketing philosophy,the role of government and the catering guild being unclear,etc,.All these problems are closely related with the lagging-behind training of catering talents in this province.Thus the current catering industry is in dire need of talents for market environment analysis,strategic planning personnel that could give decision-making support,operational staffs that could push forward the transformation and upgrading of production and operational mode,marketing personnel that could advance the transformation and upgrading of marketing management,talents who could put in use the key technologies created by core competitiveness and staffs who could push forward the service upgrading.
作者
李进军
谢莉娜
LI Jinjun;XIE Lina(School of Economics and Management,Sichuan Tourism University,Chengdu,Sichuan 610100,China)
出处
《内江师范学院学报》
2018年第10期100-105,共6页
Journal of Neijiang Normal University
基金
四川省科技支持计划软科学项目(2017ZR0180)
四川省教育厅人文社科川菜发展研究中心项目(CC15G05)
关键词
四川餐饮业
现代服务业
转型升级
人才需求
Sichuan Catering
modern service industry
transformation and upgrading
talent demand
