摘要
要提高旅游文化创意产品的市场认可度,要结合消费者体验的情况,通过旅游本真概念挖掘旅游文化创意产品内涵,找出旅游文创产品取得市场认可的要素。结果表明,旅游文化创意产品在构建过程中需要注重的四个要素,即文化本真、主题选择、营销要素、旅游者感受。该要素已在部分旅游文化演艺项目中得到了验证。
In order to make the tourism culture business products that are received the recognition from the market economy, combined with the situation of the consumer experience. According to the concept of tourism authenticity it excavates the connotation of tourism cultural creative products, and it finds out the elements of tourism cultural creative products to obtain market recognition. Results show that the tourism culture creative products to need to notice in the process of building the four elements, namely the cultural authenticity, topic selection, marketing elements and tourists to experience. The elements have been verified in part of the tourism cultural projects.
作者
黄彬彬
倪晓悦
HUNG Binbin;NI Xiaoyue(Xiamen Huaxia University,Xiamen,Jimei District,Xiamen,Fujian 361024,China)
出处
《城市学刊》
2018年第4期56-61,共6页
Journal of Urban Studies
基金
福建省大学生创新创业训练项目(201712709015)
关键词
本真
旅游产品
文化创意
旅游体验
authenticity
tourism products
cultural and creative
tourism experience
