摘要
在经济全球化的当今,现代企业追求的是可持续发展,财务战略作为企业发展战略中的重要部分,对企业而言具有重要意义。本文采用案例分析与定性分析相结合的方法,提出以生命周期为线索,依托企业财务战略的平台对企业进行财务研究的方法。
In today＇ s economic globalization, the pursuit of modern enterprises is sustainable development. Financial strategy as an important part of the enterprise development strategy is of great significance for enterprises. And the enterprise is a life organism, and its sustainable development follows a certain life cycle track. By combining case analysis with qualitative analysis, the paper pro-poses a method of financial research on enterprises based on the platform of enterprise financial strategy with the life cycle as the clue.
作者
国创锋
王宇欣
GUO Chuangfeng;WANG Yuxin(Shaanxl Communications Administration,Xi＇an Shaanxi 710075;Northwest University of Politics ＆ law,Xi＇an Shaanxi 710063)
出处
《西部金融》
2018年第9期95-97,共3页
West China Finance
关键词
企业生命周期
企业财务战略
波士顿矩阵
财务战略矩阵
Enterprise life cycle
enterprise financial strategy
Boston matrix
financial strategy matrix
