摘要
该文章对文创产品的"同质化"问题进行了深入的思考,认为文创产品开发无法完全消除"同质化"现象,但可以通过运用独特文化符号、精心处理产品细节、融入文物背后故事、形成差异化品牌、尝试进行艺术授权、注重商品包装设计、提供人性化增值服务等七个方面来尽可能地形成文创产品的"差异性"。文章结合海宁旅游资源展开论述,通过实践形成理论,让研究所得出的结论有理有据。此外,该文章也对海宁旅游管理部门具有一定的参考价值。
After lucubrating the similarity of cultural creative products,this research believed that it is impossible to avoid the problem of similarity in cultural creative product absolutely. However,the paper deemed it is probable to reduce the similarity degree by means of applying on unique cultural icons,dealing with the details,telling the hidden stories,constructing variated brand,trying art licensing,paying attention to package design,providing special service. The of this thesis are reliable for the research is formed through practice. Besides,the research contributes to the Department of Tourism Development of Haining City,for the paper used Haining as an example.
出处
《设计》
2018年第19期96-99,共4页
Design
基金
2017年度浙江财经大学东方学院一般项目"海宁文化IP形态及衍生品设计研究(2017dfy007)"的成果
关键词
文创产品
同质化
语意学
海宁旅游
Cultural Creative Produc
Similarity
Semantics
Haining Tourism
