摘要
应用Hotelling模型建立零售商传统渠道回收,第三方企业有三种不同的回收模式:传统渠道回收模式(TT)、线上渠道回收模式(TE)、传统渠道和线上渠道同时存在的回收模式(TD)。同时考虑零售商和第三方企业在Cournot竞争和Stackelberg竞争下,零售商和第三方企业回收的均衡解。应用博弈论求解出不同竞争情况下零售商和第三方企业的最优回收定价和最优利润,并进行比较分析。零售商总是在Stackelberg竞争下,第三方企业选择传统渠道进行回收时获得最大利润;而第三方企业则是在Cournot竞争下,自身选择传统渠道和线上渠道同时回收时获得最大利润。
We adopted the Hotelling model to build up the traditional channel recycling of the retailer. The third party enterprises had thine different recycling modes, which was the traditional channel recycling model （TT）, the online channel recycling model （TE）, and recycling model combining traditional channels with online channels （TD）. We also considered the equilibrium solution of the retailer and the third party enteerprise under Coumot competition and Stakelberg competition. The optimal recoverey pricing and optimal profit of retailers and third-party firms were solved by game theory under different competitive conditions. Through comparison and analysis, we can find out that when the retailers are under Stakelberg competition, the third party enterprises catch the maximum profits by choosing TT. And when the third party enterprises are in Coumot competition, they get the maximum profits by choosing TD.
作者
张荣
杨琪
刘斌
Zhang Rong;Yang Qi;Liu Bin(Logistics Research Center,Shanghai Maritime University,Shanghai 201306,China;School of Economics and Management,Shanghai Maritime University,Shanghai 201306,China)
出处
《计算机应用与软件》
北大核心
2018年第10期62-67,93,共7页
Computer Applications and Software
基金
国家自然科学基金项目(71571117)
上海市基础研究重点项目(15590501800)
上海市科学技术委员会工程中心能力提升项目(14DZ2280200).
关键词
逆向物流
渠道选择
博弈论
均衡
Reverse logistics
Channel selection
Game theory Equilibrium
