摘要
目的调查并分析2014年不同类型媒体发布的登革热相关新闻和消息,探讨预防和处置登革热的健康传播特征,为今后突发公共卫生事件防控的舆论引导和效果评价提供基础资料。方法本研究通过收集2014年广州本地主要报纸、电视媒体和微博、微信朋友圈平台发布的登革热相关新闻、专题报道和消息,比较不同媒体议题类型、倾向性的差异并分析与登革热疫情发展过程的关系。结果共纳入登革热相关信息18 778条,媒体信息发布频率与登革热本地病例数变化基本一致,不同媒体在议题类型、倾向性的分布上差异均有统计学意义(P<0.001):在报纸、电视中占比最大议题的均为政府举措,分别为51.73%和37.33%,而在微博和微信中则分别是个人态度(41.41%)和健康教育(29.70%);报纸的正面报道多于负面报道(7.21%vs. 2.22%),而电视(4.94%vs.7.79%)和微博(8.89%vs. 12.89%)则均表现为相反的情况。在疫情发展不同时期,各媒体的议题类型分布差异均有统计学意义(P_(报纸)<0.001,P电视<0.001,P_(微博)<0.001,P_(微信)=0.013)。结论新兴网络媒体与传统媒体在登革热健康传播上各有侧重,政府和公共卫生工作者应当借助二者的优势,合力传播及时、准确的健康信息,同时重视公众健康观念的培育和正向的舆论引导。
Objective To investigate and analyze news and information associated with dengue fever that was released by different types of media in 2014, and explore health communication characteristics of dengue fever prevention and control, which could provide basic information for the guidance of public opinions and impact evaluation of public health emergency prevention and control in the future. Methods Dengue fever news, feature stories and information released in 2014 by major Guangzhou newspapers, television channels, and platforms of Weiho and WeChat friends＇ circle were collected. The topic type and tendency of information released by different types of media were compared and analyzed for their associations with the course of 2014 dengue fever epidemic. Results A total of 18 778 items of dengue-related information were included. The frequency of information release generally changed with the number of local dengue fever cases. Significant differences （P〈0.001） in the topic type and tendency of information were found among different types of media. The topic of government responses accounted for the largest proportion in both newspapers and televisions, which was 51.73% and 37.33%, respectively, while in Weibo and WeChat the top topic was individual attitude （41.41%） and health education （29.70%）. There was more positive coverage in newspapers in terms of information tendency （positive vs. negative, 7.21% vs. 2.22% ） as opposed to both televisions （positive vs. negative, 4.94% vs. 7.79% ） and Weibo （positive vs. negative, 8.89% vs. 12.89% ）. The topic types were not equally distributed during different courses of the epidemic for all types of studied media （Po 〈0.001, Ptel 〈~0.001, Pw^ibo〈O.O01, Pwocha,=O.013）. Conclusion There were focus differences of emerging internet media and traditional media on dengue fever health communication. The government and public health practitioners should work together to spread timely and accurate health information taking advantages of different types of media, and meanwhile to pay more attention to health awareness promotion of the public and the guidance of positive public opinions.
作者
秦鹏哲
马蒙蒙
刘维斯
QIN Peng-zhe;MA Meng-meng;LIU Wei-si(Center for Disease Control and Prevention of Guangzhou,Guangzhou,Guangdong 510440,China)
出处
《热带医学杂志》
CAS
2018年第9期1227-1230,1245,共5页
Journal of Tropical Medicine
关键词
登革热
健康传播
微信
微博
Dengue fever
Health communication
WeChat
Weibo
