摘要
基于顾客感知价值（CPV）理论,从“质量价值、服务价值、功能价值、品牌价值和感知成本”五维度构建了家电产品购买决策指标体系.鉴于决策过程中出现的不确定性和模糊性等问题,将三角模糊数引入决策过程中,提出了基于FVIKOR法的家电产品购买决策模型,并运用博弈论对确定的主客观权重进行综合赋权,提升了决策结果的准确性和科学性.最后,用家用空调进行实证分析,结果表明构建的模型科学和可行,能够为家电产品购买决策提供新的思路和方法.
Based on Customer Perceived Value （CPV） theory, this paper constructs the purchasing decision index system of household electrical appliances stated from the view of five dimensions that including ＂quality value, service value, function value, brand value and perceived cost＂. In view of the uncertainties and ambiguities in the decision-making process, the triangular fuzzy numbers are introduced into the decision-making process, and the decision-making model of household electrical appliance based on FVIKOR is proposed. Game theory is used to determine the subjective and objective weights, Which improves the accuracy and scientificness of decision-making results. Finally, the empirical analysis of household air conditioners shows that the model is scientific and feasible, which can provide new ideas and methods for the purchase decisions of home electrical appliances.
作者
朱伟
安景文
ZHU Wei;AN Jing-wen(School of Management,China University of Mining and Technology（Beijing）,Beijing 100083,China)
出处
《数学的实践与认识》
北大核心
2018年第16期120-127,共8页
Mathematics in Practice and Theory
关键词
顾客感知价值
FVIKOR
三角模糊
购买决策
家电产品
customer perceived value
FVIKOR
triangular blur
purchase decision
house-hold electrical appliance
