摘要
传播效果升级,体育知识累加,加速促进体育与传播的联结与融合。传播拉近体育活动与社会成员之间的距离感,使社会成员深切感受到传播所带给人们的效用。通过文献资料梳理校园足球传播存在的问题,认为校园足球的大众传播有助于发挥校园足球的综合效益,并从改善学生体质、促进学校体育工作开展、建设足球后备人才、加速体育改革、体育育人、建设体育强国、坚定文化自信道路等论述校园足球大众传播的必要性,进而从传播学视角提出打破传、受者场域限制;整合校园足球媒介市场;开发校园足球内容资源,丰富表现形式;融合大众传播浪潮,确立并巩固校园足球品牌文化核心的改善策略,推动校园足球广泛传播,进而为其开展和发展宣传造势。
The dissemination effect is upgraded,the accumulated sports knowledge accelerates the connection and integration between sports and communication. The dissemination of the sense of distance between sports activities and social members has made the members of society deeply feel the utility brought by the dissemination. According to the problems existing in the campus football communication through the literature,the author thinks that the mass media of campus football can help to bring the comprehensive benefits of campus football into full play. It is of great significance to improve the students’ physique,promote the development of school physical education,build the football reserve talents,accelerate the reform of sports,People,the construction of a strong sports nation,a firm culture of self-confidence and other road to discuss the necessity of mass football in the campus,and then from the perspective of communication put forward to break the transmission and recipient field restrictions; integration of the campus football media market; development of campus football content resources,rich manifestations; To integrate the wave of mass communication,to establish and consolidate the improvement strategy of the core of the campus football brand culture,to promote the wide spread of campus football and to further its propaganda and promotion.
作者
王刚卷
马志强
WANG Gang-juan,MA Zhi-qiang(Department of Track and Field ,Institute of Physical Education, Henan University, Kaifeng 475001 ,China)
出处
《体育科学研究》
2018年第3期70-74,共5页
Sports Science Research
关键词
校园足球
体育传播
大众传播
现实困境
campus football
sports communication
mass media
reality dilemma
