摘要
在"认知—情感—态度—行为"理论的基础上,以厦门市为数据收集地,通过结构方程模型就旅游城市形象、情感联结、目的地态度对潜在旅游者旅游意愿的影响进行了分析。结果显示:潜在旅游者与旅游城市的情感联结显著正向影响其旅游意愿;旅游城市形象对旅游者的旅游意愿具有显著正向影响;通过情感联结对旅游者旅游意愿的间接影响优于其对旅游者旅游意愿的直接影响;情感联结对旅游者旅游意愿的直接效应是旅游城市形象对旅游者旅游意愿效应的近两倍。据此认为,情感联结在旅游者目的地选择中具有十分重要的作用。
This essay analyzes the influence of tourism city image, emotional connection and destination attitude on travel intention of potential tourists based on the theory of Cogni- tive - Affective - Attitude - Behavior through collecting data from Xiamen with the methods of Structural Equation Model. The results show that emotional connection has positive effect on travel intention, and tourism city image also has positive effect on travel intention. However, the indirect effect of tourism city image on travel intention through self - destination connection is superior to its direct effect, and the direct effect of emotional connection on travel intention is nearly twice as the direct effect of city image. Accordingly, it is important of emotional connec- tion in choosing destination.
出处
《城市问题》
CSSCI
北大核心
2018年第8期95-103,共9页
Urban Problems
关键词
旅游城市形象
情感联结
目的地态度
旅游意愿
tourism city image
emotional connection
destination attitude
travel intention
