摘要
共享单车作为一种新事物在我国出现,目前在处于起步阶段,运营企业为了迅速占领市场,在市场管理、营销策略等方面都比较混乱,本文通过对ofo共享单车营销策略的研究,找出其在产品策略、价格策略、渠道策略、促销策略方面存在的不足,并提出相应的解决对策,为企业发展提供行之有效的改进措施,从而实现共享单车企业健康、快速的发展。
Shared bicycles emerge as a new kind of thing in China and it is in the initial stage. In order to occupy the market quickly,the market management and marketing strategies are confusing. This article studies the marketing strategies of ofo shared bicycle and finds out the deficiencies in product strategy, price strategy, channel strategy and promotion strategy, and proposes corresponding solutions to provide effective improvement measures for the development of the enterprise so as to realize the healthy and rapid development of the shared bicycle company.
作者
王若男
孙斯亮
WANG Ruo-nan;SUN Si-liang(Shijiazhuang Tiedao University Sifang College,Shijiazhuang 050000,China)
出处
《价值工程》
2018年第21期98-99,共2页
Value Engineering
关键词
共享单车
营销组合
营销策略
shared bicycles
marketing mix
marketing strategy
