摘要
国际化是当今世界出版产业发展的一大趋势。我国出版必须紧紧抓住"一带一路"的新机遇,推进中国出版业的国际化进程,提升中华文化的国际影响力。随着中国的崛起,越来越多的人想要更好地了解中华文明,解读中国;同时我们也需要不断融入世界文明之中,汲取世界文明的精髓,实现优秀文化的全球传播。我国出版国际化的现状是版权输出增幅较大,版权贸易逆差仍然明显,语种限制是中文出版的一大瓶颈,国际化与本土化的关系问题有待厘清,中国出版人整体来说国际化意识不强、国际化能力不高等。因此,我国出版国际化应加强对培养出版产业的国际化意识、国际化观念的研究,培育更多的面向国际市场的现代出版人对国际出版市场进行深入分析,重视内容经营,打造一批有规模、有影响力的出版传媒企业。
Internationalization is a major trend in the development of publishing industry in the world today. The dynamic analysis of the law of the development of China＇s publishing and publishing in China must seize new opportunities of the ＂Belt and Road＂,to promote the process of internationalization of Chinese publishing industry and enhance the international influence of Chinese culture. With the rise of China,more and more people want to better understand Chinese civilization and understand China. At the same time,we need to constantly integrate into the world civilization,draw the essence of world civilization and realize the global spread of excellent culture. The current situation of the internationalization of China＇s publishing is that the export of copyright has increased greatly and the trade deficit of copyright trade is still obvious. Language restriction is a major bottleneck in Chinese publishing. The relationship between internationalization and localization needs to be clarified. Chinese publishers are not strong in international awareness and powerful in the process of internationalization. Therefore,the internationalization of publishing industry in China should be strengthened to study the internationalization consciousness and concept of the publishing industry,to cultivate more modern publishers for international market,to make a thorough analysis of the international publishing market,to attach importance to the content management and to create a batch of publishing media enterprises with scale and influence.
作者
马小侠
MA Xiao-xia(Press Agency,Weinan Normal University,Weinan 714099,China)
出处
《渭南师范学院学报》
2018年第12期73-79,共7页
Journal of Weinan Normal University
基金
陕西省军民融合研究基金项目:军民融合纵深发展中文化融合的失导作用和路径研究(18JMR14)
陕西省教育厅专项科研计划项目:“一带一路”背景下提升陕西文化对外传播力路径研究(17JK0261)
关键词
“一带一路”倡议
出版国际化
出版产业
“Belt and Road Initiative”
international publishing industry
publishing
