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中国家具文化在“一带一路”沿线国家传播的策略研究 被引量:16

Research on the Communication Strategy of Chinese Furniture Culture in the Countries along the Belt and Road
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摘要 如果想要在沿线国家传播具有鲜明中国特色的家具文化,需要作出正确的策略决策。应确立以"一带一路"倡议要求为指导、以文化自信为动力的基本原则,以新媒体、产业、教育为有效载体,在此基础上遵循中国"智"造的根本策略,"智"寓意为"智能"与"智创"理念。如此,必将推动中国家具文化的国际化传播,增强沿线各国人民对中国家具文化的认同感,从而深化双多边合作,提升中国形象和国际影响力。 In order to spread the distinctive Chinese characteristics of the furniture culture in the countries along the Belt and Road,the right strategy of grasping the development opportunities of the Belt and Road Initiatives should be chosen.The requirements of the Belt and Road Initiatives as the guide and the basic principles of regarding the cultural self-confidence as the driving force were established.Taking the media,industry,education as the effective carriers,the fundamental strategy of intelligent manufacturing in China was followed,where the"intelligent"meanings the ideas of intelligence and creative.Only then can promote the internationalization of Chinese furniture culture,and enhance the identity of Chinese furniture culture among the people along the Belt and Road.As a result,the bilateral cooperation could be deepen,the image of China and its international influence could be enhanced.
作者 房莉莉 吕九芳 FANG Lili;LV Jiufang(College of Furnishings and Industrial Design,Nanjing Forestry University,Nanjing 210037,China)
出处 《家具》 2018年第4期83-86,共4页 Furniture
基金 江苏高校品牌专业建设工程项目(PPZY2015B150)
关键词 “一带一路” 中国家具文化 文化传播 中国“智”造 the Belt and Road Chinese furniture culture cultural transmission intelligent manufactur-ing in China
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