摘要
为了研究不同人口统计学特征背景下外来游客在渝休闲效益差异,本文章采用问卷调研的方式获取游客的相关信息,运用SPSS统计软件进行整理分析,采用可靠性检验、独立样本t检验、单因子方差分析法进行相关研究.研究表明性别的差异对游客的休闲效益没有影响;青少年和中年阶段的游客对重庆的休闲效益感知显著;本科学历以上的游客对休闲效益感知显著;客源地方面,来自相邻省市的游客的休闲效益感知低于其他省市游客;收入高于3500元的游客对重庆的休闲效益感知显著;旅游信息获取途径以网络推荐最高.研究成果可为重庆旅游相关部门制定政策提供依据,提升游客在渝休闲旅游体验质量,促进重庆旅游接待水平的提高.
In order to study the difference of leisure benefit of foreign tourists in the background of different demographic characteristics, this article uses questionnaire survey to obtain the relevant information of tourists, and makes use of SPSS statistical software to analyze and analyze the relevant research by reliability test, independent sample t test and single factor square difference analysis. The study shows that gender differences have no influence on the leisure benefts of tourists; adolescents and middle-aged subjects have a signifcant perception of leisure benefts in Chongqing, and the subjects above the undergraduate degree have significant perception of tourist leisure benefits, and the leisure effciency perception of the participants from neighboring provinces and cities is lower than that of other provinces and cities. The subjects who earn more than 3500 yuan have a signifcant perception of leisure benefts in Chongqing, and the most appropriate way to get tourist information is Internet recommendation. The research results can provide the basis for Chongqing tourism related departments to formulate policies, improve the tourists＇ quality of leisure tourism experience and promote the improvement of Chongqing＇s tourist reception level.
作者
蒋梅
周学军
JIANG Mei;ZHOU Xuejun(Chongqing Three Gorges University, Wanzhou 404000, Chin)
基金
本文章受到重庆市教育委员会科学技术研究项目（KJ1710263）、重庆市教育委员会人文社会科学研究项目（17SKG160）、三峡库区可持续发展研究中心开放基金项目（17sxxyjd08）共同资助.
关键词
休闲效益
重庆旅游
方差分析
Leisure beneft
Chongqing tourism
Analysis of variance
