摘要
文章首先阐述了国内动漫IP发展现状和改变,通过腾讯动漫《全职高手》的个案研究详细分析了腾讯动漫IP运营的产业链模式和设计创意如何驱动产业链,来探析互联网+背景下国漫IP背后的产业融合与产业创新,最后将日本动漫的IP运营模式作为腾讯动漫能实现的最理想的状态,与腾讯动漫进行对比来揭示其产业链问题与症结。
This essay first elaborates the current state and the development of the intel ectual property（IP） of domestic animation. Based on the case study on The King＇s Avatar on Tencent Comic, it analyzes in detail the industry chain mode of the management of the animation IP on Tencent Comic as well as the creative methods to robust the industry chain. Then it further explores the integration and innovation of the domestic animation industry in the context of Internet Plus. Finally, it reveals the problems and crux of industry chain of Tencent Comic by comparing it with the management model of the Japan anime IP, which is the ideal state that Tencent Comic is able to achieve.
出处
《设计》
2018年第10期105-107,共3页
Design
基金
2016年上海市哲学与社会科学项目基金"工业4.0背景下设计驱动产业联盟创新与制造业转型升级研究"(编号:2016BJB010)
2017年上海市级和上海理工校级"大学生创新创业训练计划"--上海文创产业发展及引领创新模式的理论研究与案例分析(编号:SH2017063和XJ2017101)
2018上海市文创产业发展重点课题"工业设计在制造强国
网络强国建设中的融合调研与建议"(课题编号20180130160832)
