摘要
采用问卷调查法、专家访谈法、文献资料法、数理统计法等科研方法 ,对北京市电脑体育彩票购买者的基本组成 ,以及他们对电脑体育彩票的认知、动机、行为和态度加以分析 ,研究影响电脑体育彩票购买者的有利因素和不利因素 。
The methods of questionnaire, expert interview, documentation and statistics were applied to analyze the basic composition of computer sports lottery buyers in Beijing and their cognition, motivation, behavior and attitude to this sorts of lottery. The advantageous and disadvantageous factors that influence on the computer sports lottery buyers were studied. And suggestions were put forward as well.
出处
《北京体育大学学报》
CSSCI
北大核心
2002年第2期163-164,175,共3页
Journal of Beijing Sport University
关键词
北京
电脑体育彩票
购买者
现状
Beijing
computer sports lottery
buyer
current situation
