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Public priorities and consumer preferences for selected attributes of automated vehicles 被引量:2

Public priorities and consumer preferences for selected attributes of automated vehicles
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摘要 Public opinion and consumer preferences are among the various constraints on the rollout of automated cars, as they will affect the decision-making of both automotive industry actors and public-sector regulators. This study contributes to the growing body of the literature regarding this issue, through a moderate-scale survey (n = 370) that incorporated both prioritization/attitudinal questions (regarding public opinion) and a stated-prefer- ence module (to identify consumer preferences). The sur- vey protocol includes a stated-preference approach to investigate consumers' preferences for the possibility of very high rates of speed in automated cars on long-distance journeys. We found separately identifiable effects for average travel speeds (manifested as journey duration) and maximum travel speed in the stated-preference scenarios. In the 'prioritization' component of the survey, respondents ranked having the 'highest possible level of safety' as the single most important benefit that they would like auto- mated cars to deliver, ahead of benefits such as being able to performing activities while traveling or having traffic congestion reduced. This result has consequences for the car-following distances that are programmed into the control algorithms of automated cars. Documenting this finding is important, as decisions must be made in the near future by driving-algorithm designers, public-sector regu- lators, and ultimately the judiciary regarding the guidelines for acceptable automated driving-behavior instructions. Public opinion and consumer preferences are among the various constraints on the rollout of automated cars, as they will affect the decision-making of both automotive industry actors and public-sector regulators. This study contributes to the growing body of the literature regarding this issue, through a moderate-scale survey (n = 370) that incorporated both prioritization/attitudinal questions (regarding public opinion) and a stated-prefer- ence module (to identify consumer preferences). The sur- vey protocol includes a stated-preference approach to investigate consumers' preferences for the possibility of very high rates of speed in automated cars on long-distance journeys. We found separately identifiable effects for average travel speeds (manifested as journey duration) and maximum travel speed in the stated-preference scenarios. In the 'prioritization' component of the survey, respondents ranked having the 'highest possible level of safety' as the single most important benefit that they would like auto- mated cars to deliver, ahead of benefits such as being able to performing activities while traveling or having traffic congestion reduced. This result has consequences for the car-following distances that are programmed into the control algorithms of automated cars. Documenting this finding is important, as decisions must be made in the near future by driving-algorithm designers, public-sector regu- lators, and ultimately the judiciary regarding the guidelines for acceptable automated driving-behavior instructions.
出处 《Journal of Modern Transportation》 2018年第1期72-79,共8页 现代交通学报(英文版)
基金 SUNY New Paltz’s SURE program for financial support support of the University Transportation Research Center,Region 2(Grant#49997-53-25,titled:Empirical Aspects of Autonomous Cars)
关键词 Automated car Stated-preference LOGISTICREGRESSION Automated car Stated-preference Logisticregression
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