摘要
随着中国图书市场的不断发展,图书的装帧设计不断革新换代,"书腰"横空出世,成为兼具营销、审美及引导阅读功能于一体的新型图书附加品。本文通过对网上书店、实体书店中书腰的相关调查与研究,展现书腰形象,浅析"书腰现象"。
With the continuous development of Chinese book market, the book decoration design has been constantly upgrading. The ＂book girth＂ has come along and become a new book attachment with marketing, aesthetic and reading guiding functions. Based on investigation and research on the book girth from online bookstores and physical bookstores, the author shows kinds of book girth image and explores the role of book girth phenomenon.
作者
周红怡
贺心路
Zhou Hongyi, He Xinlu(Faculty of Liberal Arts in Northwest University, Xi＇an 71012)
出处
《当代图书馆》
2018年第1期38-43,共6页
Contemporary Library
关键词
书腰
图书市场
出版社
阅读
Book Girth
Book Market
Press
Reading
