摘要
随着"微经济"的深入发展,微旅游日渐为青年消费群体所推崇,作为旅游发展的一种新态势,其显示了旺盛的生命力。通过调查访谈方式,对微旅游的市场需求进行分析,发现微旅游在青年群体中市场潜力大。信阳市传统村落具备发展微旅游的基础,但在旅游发展过程中也出现了规划意识不足、重复建设、缺乏特色等问题。因此,应结合村落特色进行科学规划,整合区域旅游资源,加强基础设施建设,创新营销渠道,鼓励和规范社区参与,以发展受游客欢迎的微旅游产品促进信阳传统村落的经济转型。
With the development of micro economy,micro tourism has been promoted by young consumers.As a new trend of tourism development,it shows its exuberant vitality.Through investigation and interview,the market demand of micro tourism is analyzed.It is found that micro tourism has great market potential in young people.Traditional villages in Xinyang city have good tourism infrastructure,but there are some problems such as the lack of planning and features,and repeated construction causing bad consequences.Therefore,measures should be taken such as putting forward the scientific planning with village characteristics,the integration of regional tourism resources,strengthening infrastructure construction,the innovation of marketing channels,regulating and encouraging community participation in popular tourist micro tourism products to promote economic transformation of Xinyang traditional villages.
出处
《信阳师范学院学报（哲学社会科学版）》
2018年第2期69-73,共5页
Journal of Xinyang Normal University(Philosophy and Social Sciences Edition)
基金
国家社科基金项目(16BRK008)
河南省政府决策招标课题(2017B167)
河南省教育厅人文社科项目(2016-qn-039)
信阳市哲学社科项目(2017JJ032)
信阳师范学院教改项目
关键词
微旅游
信阳
传统村落
micro tourism
Xinyang
traditional villages
