摘要
旅游节会是城市形象塑造的有效手段,受到移动互联网信息环境的影响,旅游节会活动需要新的方式进行信息推广。第35届中国洛阳牡丹文化节开始尝试使用移动网络直播进行信息推广,此次活动引起人们的关注,也积累了一定的经验,但该活动也存在着直播时段规划不当、宣传不足、内容策划单薄等问题。要利用移动网络直播这一新形式做好节会信息推广,还需要妥善地安排直播时间、进行充足的前期宣传及有效利用与内容呈现。
Tourism festival is an effective means of shaping the city image.With the influence from mobile Internet information environment,it needs some new ways for tourism festival activities to promote the information.Therefore,the 35 th Luoyang Peony Cultural Festival has already attempted the try to use the mobile Internet live webcast for promotion which has drawn people's attention and also gathered some experiences.But there are still some problems such as the improper planning of live webcast time,lack of publicity,insufficient contents planning and so on.Thus it is required to arrange the live time properly,adequate advance publicity and effective application for presentation while using the mobile Internet live webcast to promote festival information.
出处
《信阳师范学院学报（哲学社会科学版）》
2018年第2期11-15,共5页
Journal of Xinyang Normal University(Philosophy and Social Sciences Edition)
基金
河南省教育厅社科应用研究重大项目(2016-YYZD-18)
河南省哲学社会科学规划项目(2016-CXW-021)
关键词
旅游节会
中国洛阳牡丹文化节
移动互联网
移动网络直播
tourism festival
Luoyang Peony Cultural Festival
mobile Internet
mobile network broadcast
