摘要
随着大众文化形式不断发展,传播模式开始转型,新媒体作为崭新的传播载体进入了公众视野。新媒体技术可以凭借较之传统手段更为丰富的信息资源和世界性的传播广度,为传统民俗文化的后续发展提供新的契机。本文结合汤和民俗文化的形成过程,针对汤和民俗文化传承现状,探讨了新媒体环境中汤和民俗文化传播途径与方略,以及新媒体时代传承汤和民俗文化的挑战与机遇。
With the continuous development of mass culture form,propagation mode begins to transform,and the new media as a new carrier is coming into public view. Compared to traditional ways,by more abundant information resources and new media worldwide spreading speed,new media technology can provide a new opportunity for the subsequent development of traditional folk culture. Combined with the formation of Tang He culture,according to current situation of Tang He cultural heritage,the paper discusses the dissemination and strategy of Tang He culture in new media environment,and the same with the challenge and opportunity of inheriting Tang He culture in new media era.
出处
《安徽科技学院学报》
2017年第5期117-120,共4页
Journal of Anhui Science and Technology University
基金
安徽省高校人文社会科学研究重大项目(SK2017ZD59)
滁州城市职业学院社会科学研究重点项目(2016SK03)
关键词
汤和
民俗文化
新媒体
传承和发展
Tang He
Folk culture
New media
Inheritance and development
